Privacy Policy

Scope and Information Collected

Bingham Farms Family Dentistry (“we,” “us,” or “our”), operates https://binghamfarmsdentist.com/. This policy covers information collected through our website appointment-request and contact forms and the related responses and follow-up.

Depending on the form, we collect your name, phone number, email address, date of birth, address, basic appointment-request details, and any message you choose to submit. We also keep SMS opt-in and opt-out records.

Our website host and form providers may receive IP addresses, browser/device information, request times, and referring URLs needed to operate and secure the website and forms.

How We Use and Disclose Information

We use submitted information to handle your request, respond to you, and follow up about that inquiry by telephone or email, and by text if you opt in. We use HighLevel/LeadConnector (GHL) to process the forms and related communications. GHL, our website host, and communication delivery providers may process information as necessary to provide those services on our behalf.

We do not sell information collected through these forms or disclose it to third parties for their own marketing. We may disclose information as legally required or with your legally sufficient authorization.

Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except aggregators and providers of the text messaging services as necessary to deliver this program on our behalf.

We do not sell, rent, or transfer SMS consent. These restrictions control over broader disclosure language above, subject to disclosures compelled by law.

Cookies, UTM Attribution, and Tracking

We may use UTM parameters in incoming links to identify the referral or campaign that brought you to our website. These values may be stored temporarily in your browser and included with a form submission. Our website and forms may also use cookies or browser storage for functionality and security. Browser settings allow you to manage cookies and storage, although blocking them may affect the forms.

We use call-tracking and ad-click attribution services. These services may display a tracking phone number on our website and use cookies or browser storage to record how you arrived, such as the referring page, UTM parameters, and ad-click identifiers from advertising platforms like Google, Microsoft, or Meta. When you call or submit a form, this information may be linked to your call or inquiry so we can measure which advertising and referral sources lead to appointment requests, and limited conversion information may be reported to the advertising platform that referred you.

Apart from the call-tracking and ad-click attribution described above, we do not use advertising pixels, third-party behavioral analytics, or session-replay tracking.

Communication Choices

Texting requires your separate, optional opt-in. Submitting a form without choosing SMS consent does not enroll you in texts. Consent is not required to submit a form, purchase services, or receive care.

Message frequency varies based on your inquiry. Message and data rates may apply. Reply STOP to unsubscribe at any time; we may send one final confirmation, after which no further inquiry-program texts will be sent unless you opt in again. Reply HELP for assistance or call (248) 645-5222.

Messaging terms: https://binghamfarmsdentist.com/terms-and-conditions/.

To stop email follow-ups about your inquiry, use an unsubscribe option in the email or call (248) 645-5222 and ask us to stop.

Requests, Security, and Retention

Call (248) 645-5222 or write to the address below to request review or correction of information submitted through these forms. We may verify your identity before responding.

We use reasonable safeguards and retain information as reasonably necessary to handle inquiries, honor communication preferences, and satisfy legal recordkeeping requirements. No electronic transmission or storage system is completely secure.

For protected patient information, see the practice’s separate Notice of Privacy Practices: https://binghamfarmsdentist.com/notice-of-privacy-practices/. This policy does not replace applicable patient privacy rights. Please do not submit medical records or sensitive clinical details through general inquiry forms or ordinary email or texts.

Policy Changes

We may update this policy from time to time by posting a revised version on this page with an updated effective date. We provide any additional notice or obtain consent when required by applicable law.

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